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NCCBI offers media relations training seminar
NCCBI
will sponsor a half-day seminar covering corporate publicity,
public relations, advertising and crisis management on May 17
at the Raleigh Chamber of Commerce building. The session will
be held from 1 p.m. to 5 p.m. and will feature one-hour
lectures on each subject by Bill F. Hensley of Charlotte and
Leo Derrick of Asheboro.
“There’s a tremendous need for a session
like this,” said NCCBI President Phil Kirk. “Getting good
publicity, carrying our an effective public relations program,
knowing where to advertise and how much to spend, and handling
adverse publicity is always a challenge. This program will
touch those bases in-depth.”
The training session is open to NCCBI
members and guests. The cost is $265 for members and $280 for
non-members.
Hensley is a veteran publicity and public
relations executive who has conducted the popular media
relations seminars for NCCBI for the past six years. Derrick
is a retired television advertising sa;es director who has
also had experience in the print media.
“Times have changed drastically in the
past few years,” Hensley said, “and communications rules
have changed, too. Those issues will be addressed along with
new methods and techniques to reach the public. Workable
solutions in the four topics will be covered thoroughly.”
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Interested
in attending the seminar? You can register by
calling NCCBI at 919-836-1400. Members also can register by
e-mail by 