Tar Heel
Travels
The Sanderling Inn in Duck
By Bill Hensley
Conde
Nast, the national travel magazine, recently
listed the top 500 hotels in the world according
to its annual readership poll. Much to my
disappointment, only one of the great hotels in
North Carolina made the list -- The Sanderling
Inn in Duck, a resort and conference center on
the Outer Banks.
I wasn't familiar with the inn except by
reputation, so I wondered what made The
Sanderling so special that it is listed alongside
the Dorchester in London, the Crillon in Paris,
the Shangri La in Bangkok, the New Otani in Tokyo
and the Regent in Sydney. Could this be true: a
resort in Duck, a little-known wide spot in the
road miles from civilization, ranked with the
world's grand hotels? It sounded so incongruous
that I had to see for myself.
Upon arriving, I learned the inn was built in
1985 by Earl Slick of Winston-Salem. In the
beginning it was intended to house Slick's
hunting guests at his seaside hunting club,
because good accommodations in the area were
non-existent. But the property caught on quickly
and soon the original building had a north wing.
And then a south wing was added as guests from
all over the eastern seaboard flocked to the
secluded resort on a 13-acre tract between the
Atlantic Ocean and the Currituck Sound.
Today, The Sanderling has 88 rooms and four
family-type villas, a peak season staff of 160, a
full-service restaurant, health club and spa,
tennis, indoor and outdoor swimming pools, and a
series of nature trails that adjoin the property.
Nearby is a variety of beach-oriented
recreational activities including golf, kayaking,
sailing, fishing, cycling, shelling, hiking and
sightseeing on the Outer Banks.
Running the show is 46-year-old Christine
Berger, a Michigan native who has been in the
lodging industry since she began work at the
Waldorf Astoria in New York when she was 20.
Formerly the No. 2 executive in charge of
operations, she took over as general manager when
her husband died unexpectedly six years ago.
What does it take to be rated as one of the
world's top hotels? Commitment, she
replies quickly. A strong, never-ending
commitment to excellence. We want to be the best,
and we never lose sight of that goal.
In addition, Berger continues,
you must have a great staff with the same
strong commitment as management and a passion to
do the best job possible.
We have a continuous training
program, she adds, even though our
staff turnover is low. We encourage the staff to
look for ways to have personal contacts with the
guests so we will know how to please them.
At The Sanderling, like any beach property,
weather, sand and salt air create maintenance
problems that must be attended to on a daily
basis. And the fact that we are so remote
-- a plus in our marketing program -- hurts when
we need fast attention, Berger comments.
Each room is redone every three or four
years.
May to October is peak season at the resort
when occupancy runs in the 90 percent range.
But we are open all year, and the
off-season months are when we host numerous small
business meetings, the general manager
says. Our convention center has been a
tremendous asset.
The Sanderling, like all fine hotels, has a
variety of thoughtful extras that discerning
guests appreciate: free newspapers and morning
coffee in the lobby; expedient room service; an
attractive in-room amenities package of soap,
shampoo and other necessities; large television
sets with remotes and VCRs; a well-supplied
library; sofas and easy chairs in spacious rooms;
welcome gifts; a complimentary continental
breakfast delivered to your room; and more.
And all of this is in gracious surroundings
that are enhanced by a museum quality art
collection of paintings, sculptures and crafts by
renowned artisans.
Since North Carolina's top-rated inn by Conde
Nast is nearly a four-hour drive from Raleigh and
mid-state points, how many North Carolinians stay
there? We have a strong client base
in-state, Berger explains, but
Virginia, Maryland, the Washington area and the
Mid-Atlantic states are our biggest market. Good
word-of-mouth advertising has helped send a lot
of travelers from the Northeast our way,
too.
Berger is quick to admit that feature stories
in such national publications as Gourmet, Travel
and Leisure, Conde Nast and the New York Times
also have been a key factor in the resort's quick
rise to fame.
Rates at The Sanderling range from $123 to
$186 per day during the off-season, and from $214
to $462 during the peak season. Package rates are
also available. For further information, call
252-449-6664 or check out the inn's web site at www.SanderlingInn.com.
COPYRIGHTED MATERIAL. This article first
appeared in the May 1999 issue of the North
Carolina Magazine.
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