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The hotel's guestrooms are decorated with custom-made
furnishings, original artwork, hardwood accents and marble
tubs and walk-in showers in the bathrooms, as above.

Charlotte
The new resort hotel at Ballantyne adds a touch of class to the Queen City

By Bill F. Hensley

There’s a new kid on the block in the resort industry, so Pinehurst, Asheville and Greensboro need to move over and make room for Charlotte’s first venture into the world of posh living, golf, meetings and conventions.

The elegant new Ballantyne Resort Hotel, developed and owned by H.C. (Smoky) Bissell, is a 216-room hotel on the city’s southside that joins a complex that includes an award-winning golf course, the Dana Rader Golf School, two motels and a 35-room executive lodge.

“The hotel is a showplace,” Steve Brooks says proudly. A veteran hotelier, Brooks is general manager of the facility that opened this month after nearly two years of construction. “We offer guests a variety of deluxe amenities, and we are especially proud of the high standards we have set.”

In addition to the Ballantyne Resort Hotel, the Bissell Companies also own the top-rated Park Hotel in SouthPark as well as the 90-room Courtyard by Marriott and the 118-room Staybridge Suites Hotel, both in the Ballantyne area adjacent to the new hotel. A prestigious 35-room executive lodge is under construction nearby and will be a vital part of resort facilities.

“With nearly 500 rooms at our disposal, we can easily handle large groups as well as small ones,” Brooks points out. “Our goal is to be a superb destination  . . . the finest available.”

The stately hotel overlooks the 18th fairway of the golf course that was named “Best New Course of the Year” by this publication in 1999. The hotel adjoins the course’s spacious 30,000-square-foot clubhouse that contains a large golf shop, lounge, restaurant, locker rooms and meeting rooms.

“The Ballantyne Resort is a fine addition to our state’s travel and meeting facilities,” offers Melvin Tennant, chairman of the city’s Convention and Visitors Bureau. “It is off to a great start and is a source of pride for guests and Charlotte citizens as well.”

From a distance, the impressive seven-story tower stands tall over a diverse neighborhood and business complex. At the entrance, an attractive stone water fountain, surrounded by colorful rows of flowers, appears opposite a stately porte-cochere entrance that exudes sophistication. High above, a cupola and a copper roof augment the hotel’s striking stucco finish.

Inside, the graciously designed and decorated lobby is filled with antiques, massive bouquets of fresh flowers, large picture windows and provides a variety of comfortable seating. A limestone fireplace and a convenient lobby bar highlight the tasteful surroundings and the front desk check-in area.

The lobby is a beehive of activity as guests come and go, relax, talk business and network with associates. Its wide halls lead to terraces that offer scenic vistas of the golf course and to restaurants, shops, meeting rooms and guest rooms.

The 216 guest rooms include 20 large suites, many with balconies and golf course views. Rooms are exquisitely decorated with custom-made furnishings, original artwork, hardwood accents and marble baths with tubs and walk-in showers.

“We want to pamper our guests,” Brooks says, “and back that up with attentive service and hospitality, outstanding food and other fine resort amenities.” Each room is equipped with state-of-the-art communications technology and Internet access.

There are 18 meeting rooms on two levels in addition to a 6,500-square-foot ballroom that can seat up to 500 persons.

“Our meeting facilities are second to none,” says Scott Russell, director of sales. “Group reservations are far above early projections, despite the recent downturn in the economy, and business is very good. The future looks very busy.”

Hotel amenities include two continuous wave pools, a fitness center and a whirlpool. A full-service spa will be added soon.

“We will offer every deluxe feature that fine resorts everywhere provide discerning guests,” Brooks adds. “Since we are now competing with the best resorts in the nation, we have to be outstanding.”

Opened three years ago, the Ballantyne Resort golf course has been a major player in the city’s recreational activities. The picturesque, rolling par-71 layout was designed with a flavor of the great Donald Ross and has hosted nearly 30,000 rounds each year. It is a popular choice for conference outings and clinics.

With golf and a variety of other activities an integral part of the resort, and a wide assortment of shopping and dining nearby, guests won’t have to wander far to find pleasure and contentment in this spectacular setting.

For further information, call 704-248-4000.

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