Cover
Story
Biotech
Breaks
the Mold
A strange new industry
that few understand is reshaping our economy
and our schools
By Heidi Russell Rafferty
A
housewife reaches deep into the laundry basket and pulls out a pair of her
teenager’s soccer shorts that two days ago were as white as the clouds outside
her Greensboro home but now are covered in grass stains. She scoops up a cupful
of detergent and pours it in the washer while wondering what those little blue
crystals are.
A Rutherfordton man worries as he cares for his sister, who struggles daily with
multiple sclerosis. The disease claimed the life of their mother, but the
miracle drugs his sister takes today seem to be holding the disease’s worst
symptoms at bay.
A Raleigh man removes two slices of bread from a loaf in the kitchen to make his
son a grilled cheese sandwich. He’s pleasantly surprised that there’s no
sign of mold on the bread, even though the loaf has sat on the counter for a
week.
They probably don’t know it, but those three people just had encounters with
an exotic new industry that’s reshaping North Carolina’s economy –
biotechnology. It’s a business that took root here in the early 1980s and
recently has mushroomed into a leading source of new jobs and investment. It’s
something that state leaders are betting hundreds of millions of dollars on as
the savior of North Carolina’s manufacturing sector.
Trouble is, hardly anyone knows what biotechnology is or what it does.
|
Above:
Hundreds of bags of industrial enzymes, which will become ingredients in
the detergent, corn sweetener, fuel alcohol and food processing
industries, await shipment from Novozymes North America's production
plant in Franklinton north of Raleigh. Top: Unlike other
manufactured products that can be hazardous to touch, enzymes produced
by Novozymes and many other biotech companies in North Carolina are safe
to hold in your hand.
Photos by Roger Winstead
Learn More:
Genomics:
Making Biotech Better, Faster
Novozymes Creates a
New Business Model
From Beer to Suds,
Biotech Makes It All
|
Once it was easy to understand what we made in our factories in North Carolina.
Furniture. Socks. Blue jeans. But now we’re becoming known for making
biological products such as drugs, diagnostics, vaccines, vitamins, amino acids
and enzymes. If we’re lucky, we soon will be known as a world leader in
the field. Perhaps by then North Carolinians will know a little bit more about
this strange new industry.
Defining biotechnology is almost as difficult as describing how detergent gets
grass stains out of clothes. That’s because biotechnology isn’t a single
business but a vast collection of technologies that use living cells and/or
biological molecules to solve problems and make useful products.
North Carolina has become a world leader in the research, development and
investment of biotechnology endeavors. State officials, university researchers
and company leaders plan to continue to build on the industry through an
aggressive worker training program and funding initiatives. Doing so, they say,
will bring more companies to the state, add thousands of jobs and push the
academic and research community for more and improved products.
The industry here is growing 10 to 15 percent a year, according to the North
Carolina Biotechnology Center. By 2025, as many as 125,000 state residents are
projected to work in biotechnology, and annual revenues should approach $24
billion. Many of the new jobs created in biotechnology will be in
biomanufacturing — the making of biological products such as drugs,
diagnostics, vaccines, vitamins, amino acids and enzymes.
Lee Yarbrough, president of Novozymes North America Inc. in Franklinton, just
north of Raleigh, predicts that biotechnology companies will increasingly call
North Carolina home because of the state’s continued investments and
commitments to their success. “The potential for products using biotechnology
are endless. We’re just beginning to understand what that may mean. The future
is wide open,” he says. “We need a workforce in place for companies with new
ideas. … It will give us a competitive edge.”
State leaders have heard Yarbrough and others. To strengthen the industry and
its benefits to the state, a number of initiatives are under way, including more
than $100 million from the Golden LEAF (Long-term Economic Advancement
Foundation) for investment in the industry and workforce training. In addition,
Gov. Mike Easley has established a task force to develop a statewide strategic
plan on biotechnology for the next decade. Officials also are trying to make
sure the whole state benefits from biotechnology. So the state Biotechnology
Center is setting up four satellite offices to aid communities in the nurturing
of new endeavors.
Commerce Secretary Jim Fain says North Carolina has the resources and
capabilities that many others do not. “We made a commitment in the early
’80s to build a support system for this industry. A lot of other states have
now decided to put their emphasis in this growth area,” Fain says. “We’ve
been doing this for quite some time and have built resources that will build on
our future success.”
Those in the industry say the state is on the right track. Even the
international biotechnology community has taken notice of the state’s
initiatives, says Dr. Leslie M. Alexandre (left), president and CEO of the North
Carolina Biotechnology Center, a private, nonprofit corporation established by
the General Assembly in 1981.
“I was at the U.S.-Ireland Business Summit, where there were economic
developers, and they were aware of the model adopted by North Carolina,”
Alexandre says. “It’s important that we be proactive and not wait for the
site selection committees to come to us. We need to do it globally. … There
are many companies in Europe and Asia, and we have significant competition from
other countries, as well as places in our own country, that are envious of our
development. We have to make sure that we are aggressive. We need to continue to
grow.”
150 Companies and Growing
To understand the importance of biotechnology, look at the scope of the industry
and the ripple effects it has on people and communities. Examples of
biotechnology products include:
Food biotechnology, which reduces the amount and toxicity of pesticides in the
environment, in addition to increasing crop yields;
The sequencing of the human genome, which allows researchers to store,
retrieve and analyze vast amounts of genetic data; and
The next generation of medical treatments.
“There is no one specific biotechnology bit of science. It’s not like
the automotive parts industry,” explains Steven Burke, senior vice president
of corporate affairs at the Biotechnology Center. “To bring about a product of
biotechnology requires a complicated, long-term process involving many different
parties. We start with a societal need — to address a certain kind of cancer
or to protect the Frazer firs in North Carolina, for example. We meet the needs
by starting with science and research, then doodle and noodle so it will yield a
tangible outcome — a drug, an application.”
The industry involves a wide array of players — researchers, manufacturers,
investors, even “policy workers” who can decipher ethical issues such as
“whether a stem cell product is a good idea,” Burke says. “A researcher at
the beginning of the line is very different from a cold, hungry venture
capitalist, who is different from an educator at a community college that trains
workers. You can visualize this whole industry as a continuum.”
All told, North Carolina has about 150 biotechnology companies that generate
about $3 billion in annual revenues and employ 18,500 North Carolinians
(representing a payroll of more than $925 million). About one-third of the
state’s biotechnology companies are multinational, including Bayer, Biogen,
GlaxoSmithKline, Novozymes, Novo Nordisk Pharmaceutical Industries and Wyeth
Vaccines.
Two-thirds are smaller, homegrown companies. The Biotechnology Center has
provided seed funding for 62 of them with low-interest loans, totaling about $8
million, and helping them raise more than $450 million in other funding.
Novozymes North America Inc., an industrial enzyme manufacturer, is a good
example of how biotechnology companies have flourished in North Carolina.
Originally called Novo Biochemical Industries Inc., the company began facility
construction in rural Franklin County in 1977 and yielded its first product in
1979 with 50 employees and a $10 million investment. Today, the company has made
a $250 million investment in its facilities and employs more than 400 fulltime.
It serves several markets with its enzymes, including detergents, textiles,
baked goods, food and beverages and ethanol for food.
“You can see how we’ve grown in this time frame, and that’s what it’s
all about. We started small,” Yarbrough says.
Dr. Charles Hamner, former president of the Biotechnology Center and current
president of NCBIO, the industry’s lobbying group, was at the forefront of
early efforts to bring biotechnology companies to the state in the late 1980s.
He says the industry is growing much faster than its production capacity. The
industry has been in a growth phase of producing new products since 1995, and
the phase will continue for another 20 years at least. “Over the next five
years or so, we’re going to have at least triple our manufacturing capacity
just to keep up with new products coming out,” he says. “If we only service
the industry we already have here in North Carolina, we’d have to create
another 2,500 new jobs per year for the next 10 years.”
Hamner adds that North Carolina got into the game at just the right time.
“That’s why training a workforce for bioprocess manufacturing is so
important. We now have the infrastructure at universities and community colleges
to support the growth of the industry. We have to have a skilled workforce and
appropriate financing to build manufacturing plants,” he says.
Training a Workforce
The Golden LEAF recognized the importance of workforce training in
biotechnology, says President Valeria L. Lee. The foundation invests money from
the national tobacco settlement for the long-term economic advancement of North
Carolina.
This year, it committed up to $60 million to further develop bioprocess
manufacturing training programs from the most basic level at the community
colleges to the graduate degree level. That was in addition to $42 million
committed in 2002 to invest with venture capital funds for new biotechnology
businesses.
N.C. State University in Raleigh will receive $33.5 million to build a prototype
biomanufacturing training plant. The community college system will use the
facility to train those at less than the baccalaureate level. “It’s a place
where people can have a capstone experience — really get into specialized and
a higher skill level of bioprocess manufacturing,” Lee says.
The plant will have a “clean” environment, and students will learn
state-of-the-art manufacturing skills. They also will learn about bioprocess,
bioreactor processor, downstream processing and quality assurance issues, as
well as gain an understanding on validating drugs.
The university will use the money to enhance current offerings in the
biotechnology and chemical engineering fields and related disciplines.
North Carolina Central University in Durham will receive $17.8 million for new
undergraduate and graduate degree programs in biosciences. “They will do
specialized research to link the new activities with what is already under
way,” Lee says.
The state’s community college system will benefit with $8.7 million to put
infrastructure in place to implement biotechnology training throughout the
state. “We will also select up to five community colleges to be lead
institutions in bioscience/biotech training,” Lee says. “Some funding will
go toward bringing those community colleges up to a higher level.”
An “innovation fund” for the community colleges will be used to challenge
people in the system to come up with new ideas and new ways of training. “It
might even be basic research on how to do the processes differently,” Lee
says.
There will also be a mobile training lab to go throughout the state and offer
short-term courses to accommodate a given company’s employment needs.
One community college that already has a strong start in biotechnology training
is Asheville-Buncombe Technical Community College. Its Enka campus was created
in 2000 when Swiss chemical giant BASF consolidated its Southeast operations in
South Carolina and donated 37 acres and 277,000 square feet of space to the
college.
The Enka campus has three components — a Corporate Technology Training and
Conference Center, a Small Business Incubator and the Biotechnology Training and
Incubation Center. The biotechnology center landed its first tenant, Phenix
Research Products, in June. Phenix is a leading supplier of lab instruments to
the lab science research market. Local officials hope the anchor tenant will
kickstart the entire Western North Carolina biotechnology effort.
Four other biotechs are incubating at Enka, and more will be added as
renovations are completed. The four and their products or services are:
EarthWell Tech (organic cleaning products); Mountain Biotech (protein
synthesis); Organic Herbals (a beverage company); and Magna DNA Laboratories
(DNA testing).
Meanwhile, the biotechnology industry has committed $4.5 million to the Golden
LEAF initiative. It is still undetermined how it will be distributed, Lee notes.
“It’s very exciting, what we’ve made a commitment to do,” she says.
“We are helping North Carolina to provide at every level the trained workforce
that is envisioned to come here. It’s a circular strategy — North Carolina
will be the state companies will want to locate in because of a trained
workforce. Obviously, that will mean new jobs.”
Commerce Secretary Fain says the Golden LEAF commitment is a “continuation of
a tradition in North Carolina of innovation and innovative initiatives to grow
our economy and enhance our quality of life. That’s a tradition that began
when we grew our first state-supported university in 1789, but there have been
other milestones in our state that have made us a pioneer in innovations —
things ranging from creating the first state-supported symphony to the Research
Triangle Park in 1958, when we created the first state programs for industrial
training. This is another hallmark of innovation that has characterized our
state over a couple hundred years.”
Besides the Golden LEAF initiative, the Biotechnology Center has been working
with community colleges and private industry on “BioWork,” a highly
successful course that trains process technicians. Salaries for these positions
range from $26,000 to $40,000. The 128-hour course prepares students for entry
level jobs in bioprocessing plants that produce biopharmaceuticals, amino acids,
enzymes, vaccines and other products. It’s intended for high school graduates,
traditional manufacturing workers who have lost jobs or anyone interested in a
new line of work.
Mark Paige is vice president of technical operations at Novozymes. He also is
the chairman of the Biotech Manufacturers’ Forum — a group of six companies
(Novozymes North America Inc., Novo Nordisk Pharmaceuticals, Bayer, Diosynth
Biotechnology Inc., Biogen Inc. and Wyeth Vaccines) that has supported BioWork.
Paige says that when the forum was formed two years ago, it identified worker
training as the most strategic concern of the industry. BioWork fed into the
push for the expansive funding from Golden LEAF, he says. Now that the money is
in place, the forum will focus on taking advantage of the opportunity and
helping to move the training initiative forward. “What we don’t want to do
is compete against each other, but have the trained workforce grow with the
manufacturing base,” Paige says. “In the end, that’s how it moves the
state forward. We’re already one of the powerhouses in the nation, and it’s
our intention to remain competitive and move up a notch or two.”
Opening Branch Offices
To spur company recruitment, the Biotechnology Center is establishing four
satellite offices. The initiative, overseen by Burke, will ensure that the whole
state benefits from biotechnology. In 2003, two offices were set up in
Winston-Salem (to cover the Piedmont area) and in Asheville (to cover western
N.C.). Hopefully, Burke says, by summer 2004 two more offices will be open in
Charlotte and at a yet-to-be-determined site in eastern North Carolina.
Two employees — a director and an administrative assistant — will staff each
location and will be supported by staff at the Biotechnology Center for specific
needs and questions.
The goal, according to Burke, is for each office to assist all parties and
participants within the biotechnology community by building on the resources of
each geographic area. “Our geography is diverse enough in its resources to
identify and build on the resources of each area,” Burke says. Each office
will handle everything from gaining funding for science to helping with company
recruitment, to assisting with a worker training program at a community college.
“They will be a lightning rod — a focal point,” he adds.
Eastern North Carolina will focus on marine resources, agriculture and the
medical school at East Carolina University. Western North Carolina has
“remarkable biodiversity, yielding plants that could be explored for
pharmaceutical purposes,” Burke says. “Trees are important, and there are
facilities that might target biomanufacturing.”
Charlotte’s key resource is investment capital. The office there will focus on
helping companies gain funding for their needs. And the Piedmont has thus far
been the most highly developed biotechnology community of the state because of
the foundation laid by Wake Forest University, Burke says. The office there will
continue to work with those resources.
Fain says the regional offices will be “helpful to young, emerging companies
and also build a climate around the state for others to move here.”
In addition, Gov. Mike Easley has appointed a 15-member steering committee,
chaired by former governors Jim Hunt and Jim Martin, to develop a strategic
business plan for the industry.
Six working groups have been formed to analyze areas critical to biotechnology
development, including university research and infrastructure, K-12 education,
workforce training, entrepreneurial companies, recruitment of life science
companies and public policy and societal considerations. The final plan was due
to Easley on Oct. 31.
Hamner notes that, “whatever is contained in that strategic plan will have a
huge influence going forward.”
‘Feeling Our Way Along’
Hamner, meanwhile, is trying to work out a public-private partnership that will
allow the state to provide revenue bonds for biotechnology companies. The bonds
would not have to be backed by the state but would be available through the
state Treasurer’s office. In combination with that, Hamner wants banks and
insurance companies to make loans to young companies so that they could build
manufacturing plants.
“These plants usually are built and then, over about a four-year period, they
usually have up to 500 employees per plant,” he says. “I’m hoping that we
can attract about 15 companies over the next five years to the state.”
Hamner has discussed the idea with Gov. Easley and also has broached it with
members of the General Assembly, but “we won’t know until next March or
April whether we require (General Assembly) approval,” Hamner says. “It
depends on how it’s structured, and we don’t know how we will structure it
yet. It’s like so many things we’ve done — nobody’s done it before, so
we’re feeling our way along.”
Genomics:
Making Biotech Better, Faster
North Carolina has established itself nationally as a leader in the tools and
technologies for genomics — the study of all the genes in an organism — and
overseeing the state’s advancement in the field is the North Carolina Genomics
and Bioinformatics Consortium.
The science of genomics includes identifying the specific building blocks of all
the genes in a cell, mapping their locations in relation to the rest of the DNA
and studying the function of those genes or combinations of genes. The North
Carolina Biotechnology Center launched the consortium in response to the current
genomics revolution in the life sciences.
“These are, simply put, new approaches that allow us to utilize living cells
and biochemical processes to develop new products, including therapies,
agricultural products and industrial applications,” says Dr. Kenneth R.
Tindall, president.
Tindall notes that applications for the technology are vast. Researchers can
focus on treating the causes of diseases rather than just alleviating symptoms.
Through another science, pharmacogenomics, existing medications can be tailored
to a person based on his body’s ability to respond to the treatment (which is
determined by his genetic makeup). The time to discover and develop drugs, which
now is about seven to 10 years, could be cut in half.
Tindall says North Carolina’s strength in genomics comes from the work of its
universities. Five of the state’s major universities — Duke, East Carolina,
UNC-Chapel Hill, N.C. State and Wake Forest — are collectively investing more
than $800 million in new genomics and bioinformatics research programs.
But he notes that “no one can do it all.” The consortium, he says, “takes
things to a more sophisticated level of research and development. … No one has
the capability of doing everything. But the consortium provides opportunities
for university academics, the business community and the nonprofit support world
(like the Biotechnology Center) to be involved with one another to find
appropriate collaborations. I like to think the consortium takes on projects
that no one group alone would take on.”
Some of the top projects the consortium is tackling include the development of
the North Carolina BioGrid, which will allow life science researchers across the
state fast access to vast amounts of genomics and proteomics data and the
ability to analyze it. (Proteomics is the study of the composition, structure,
function and interactions of all the proteins in a cell.)
“A researcher, for example, will be able to sit at his computer and compare a
DNA sequence which he finished with one at Duke, with another one that might be
at North Carolina State University — all using software that’s at SAS,”
Tindall says.
The consortium is also working through its Education and Training Focus Group to
bring together a number of organizations in the educational community and
coordinate training and educational opportunities in genomics and new life
sciences.
Currently, the consortium funds a program that brings together K-12 teachers at
various places around the state to gain hands-on access to the tools of
biotechnology and take the knowledge back to their classrooms and laboratories.
“Teachers get great reactions and enthusiasm from students,” Tindall says.
Tindall adds that genomics will significantly add to the research and product
development capabilities of biotechnology companies in North Carolina. “It is
my feeling that most, if not all, companies will be applying these tools in
their businesses — if not now, certainly in the future,” he says. “It
provides a more sophisticated way of asking questions and developing products.
It’s something that companies are already recognizing the value of.” -- Heidi
Russell Rafferty
Novozymes
Creates
a New Business Model
Right:
Novozymes began with 50 employees and a $10 million investment in 1979.
Today those numbers are 400 jobs and a $250 million investment. Photo
by Roger Winstead
|
|
It is one of the scores of biotechnology companies in North Carolina, but
Novozymes North America Inc.’s continued growth during the past 25 years
affords it separation from the pack and allows for Lee Yarborough, its president
and CEO, to say Novozymes “is here to stay. “The thing that I appreciate the
most about North Carolina is the willing partnership with industry, education
and government,” Yarborough adds. “It’s a pro-business government in this
state. Gov. (Jim) Hunt started something fantastic that the state is building
on.”
Novozymes, headquartered in Denmark, is the world’s leading producer of
enzymes with a market share of more than 40 percent. The Franklinton facility
serves as the North American headquarters and produces a wide range of
industrial enzymes. Markets include the detergent, corn sweetener, fuel alcohol
and food processing industries.
In 1994, a $120 million expansion in North Carolina tripled the production
capacity of the enzyme plant. The company completed a business operations
building in 1995, which added a sales, marketing and technical services staff to
the operation.
The company was renamed Novozymes in 2000 after the parent company, Novo Nordisk,
broke off into two separate companies. Its healthcare business retained the Novo
Nordisk name, while the enzyme business took Novozymes as its name.
Besides a large production operation, the Franklin County site houses sales and
marketing, applied discovery (research and development), technical services, a
pilot plant and several support functions. During the years, farmland purchases
have increased the facility’s total acreage to about 1,600.
Novozyme North America’s products act as catalysts that improve the processes
that many of its customers use to produce their products. The company’s
enzymes allow many customers to use less energy and lesser amounts of materials,
especially hazardous materials, in their operations.
Novozymes, with 400 full-time employees, has a large sales and marketing team as
well as a scientific and engineering staff. “We have scientists and engineers
doing research and applied research, basic engineers in the plants and operators
who have their high school education,” says Mark Paige, vice president of
technical operations.
Earlier this year, the state Department of Environment and Natural Resources
named Novozymes as the state’s first Environmental Steward. The initiative is
a new voluntary program that establishes incentives to stimulate businesses to
exceed their regulatory requirements. Novozymes was chosen as the first steward
because of its strong past performance in setting and achieving environmental
performance improvements.
Paige says that since Novozymes went public, it has committed to major
efficiency and productivity improvements. “We’re not trying to
expand,” he says. “We continue to add volume but find ways to improve
productivity for growth.”
The company also has been accepted into the EPA’s “National Performance
Track Program.” Only companies that are leaders in environmental excellence
are accepted into the program, four of which are in North Carolina. The other
three are IBM in RTP, Blue Ridge Paper Products in Canton and ASMO North
Carolina Inc. in Statesville. -- Heidi Russell Rafferty
From
Beer to Suds, Biotech Makes It All
Sometime today you will benefit from the production of industrial enzymes. Below
is a list of the various uses of enzymes. Some items, such as detergents,
cleaners, etc., are consumer products in which the enzyme is apparent to the
end-consumer (e.g., the blue crystals in Tide laundry detergent); other items
are processes such as pulp and paper processing, fabric preparation, etc.
• Animal feed (improved nutritional uptake)
• Automatic dishwashing detergent
• Biopolymers
• Beer
• Bread, cakes and baked good (improved texture, anti-staling properties,
frozen dough stability)
• Citrus oil
• Cheese making and flavor enhancement
• Contact-lens cleaning solutions
• Cooking and baking oils (improved yield and refining of oils)
• Corks
• Corn syrups (soft drinks, cookies, crackers and candies)
• Denture cleansers
• Distilled spirits
• Environmentally friendly pulp and paper processing (improved pulp bleaching,
paper-making, de-inking and recycling of newsprint, reduced chemical and energy
load in pulping process)
• Environmentally friendly textile process improvement
• Fabric stain removers
• Fish farming feed
• Flavor development
• Fruit juices
• Fruit preparations
• Fuel alcohol (conversion of agricultural products into fuel)
• Fungicides
• Home laundry detergents
• Industrial food-processing equipment cleaning products
• Infant and adult nutrition formulas (dairy and non-dairy)
• Janitorial cleaning supplies
• Laundry pre-spotters
• Leather preparation and processing
• Meat extracts
• Meat tenderizers
• Modified food starches
• Municipal and industrial wastewater management
• Oil and gas drilling (secondary oil recovery improvements)
• Pet food
• Skin-care products
• “Stone-washed” fabric look
• Textile preparation (bio-polishing, scouring and desizing)
• Turf and plant management products
• Wine
|