The Voice of Business, Industry & the Professions Since 1942
North Carolina's largest business group proudly serves as the state chamber of commerce


Editorial:

Baseball

By Steve Tuttle

It as the bottom of the fourth at Durham Bulls Athletic Park by the time I realized I would have to miss some of the action on the field if I wanted another hot dog. I asked my son to watch everything that happened so he could fill me in when I got back to my seat.  “Here’s what you missed,” he told me when I returned. “Wool E. Bull raced a little girl around the bases, and when he was about to beat her home, a rodeo guy ran out of the dugout and caught him with a lasso. Everybody thought it was hilarious.”


He was filling me in on some of the details when our attention was caught by a great fielding play. It was the hamburger flipping contest, wherein one contestant holding a spatula flips a burger back over their head to a teammate who tries to catch it in a bun. The burger arched high and to the right, but the bun lady made a great dive and snared it inches from the grass.

Later there was a sumo wrestling match, a water balloon toss and a strange event in which a blindfolded person tried to crawl toward a prize guided only by shouts from the stands. Oh, and in between those contests and innumerable announcements of birthdays, company outings and plenty of bouncy music, they played a baseball game. Durham lost to Syracuse, but if any of the nearly 10,000 fans in attendance were depressed, the fireworks display after the game undoubtedly lifted their spirits.

So it goes in minor league baseball around North Carolina, a once-dying sport that has come roaring back to life. As we learn in this month’s cover story, which begins on page 26, the 11 minor league teams in the state are attracting record crowds and enjoying unusually strong community support. Many are playing in new or renovated stadiums paid for by local taxpayers and all are practicing a pedal-to-the-metal brand of showmanship that would make Barnum & Bailey envious.

Everyone, it seems, is glad that baseball is back in the only state that fields teams in all five minor league levels. Families have discovered that a night at the park provides lots of wholesome entertainment at a fair price. The owners who embraced this marketing strategy are again making money. And the cities lucky enough to have a franchise are using baseball as a sure-fire way to attract attention in economic development circles.

Durham, for example, promotes itself as a great place for business because it has two top-drawer universities, Duke and N.C. Central. To drive home that point, the Durham Chamber recently sent our a mass mailing with pictures of the two universities affixed to ­— what else? — a baseball.

So get out and see a game this summer. You’re sure to have some fun while boosting the local economy and seeing some great athletic skills — particularly if they’re having the hamburger flipping contest.



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