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Cover Story: Education

Right: Most bookstores have shelves lined with periodicals
offering advice on preparing for, selecting and paying for college.

More trends in education:
Community colleges struggle with new breed of students
Businesses find new customers on campus
Technology transforming higher education
Computers become a required highs school course


Chapter & Verse

For such a magical experience, getting accepted
by the right college mostly results from the mundane


By Lawrence Bivens


Evening descends on suburban Asheville as Landon Carroll ponders what is surely a pivotal period in his life. It is mid-July, and the 18-year-old spends his time cutting grass and doing other odd jobs around the local golf club, working out, playing basketball and golf and enjoying his last few weeks at home. A spring graduate of T.C. Roberson High School, Carroll will soon be on his way to Raleigh as a freshman at N.C. State University. State is his dad’s alma mater, and the younger Carroll, also a Wolfpack fan, has never contemplated going anywhere else. Still, he confesses to being “a little bit nervous” about college.

Ah, youth! And few moments in it are as magical as the transition from high school to college. But there’s nothing magic about getting accepted by the right college. It’s largely a result of hard work, research and planning that properly begins in the eighth and ninth grades. Getting accepted by your first-choice college also requires making decent grades in the right subjects throughout high school, preparing for the huge financial obligation and getting ready socially and psychologically to leave home.

On all these fronts Carroll is one of the lucky ones. From an early age his parents encouraged him to think carefully about college and what he needed to do to be ready for it. They also began saving regularly. And the excellent guidance counselors at Roberson High showed him how he could earn college-level credits while still a senior, enabling Carroll to begin his freshman year at State with 15 hours of college coursework already under his belt.

“We talked to Landon about considering options closer to home,” says Landon’s dad, Dale Carroll, who is president of AdvantageWest, the regional economic development organization. “He said he’d go to school at N.C. State or he wouldn’t go at all.”

For many teenagers loyalties aren’t always so clean cut. Take Heather King, for example. The Garner High School grad is enrolling at East Carolina University, which she visited for the first time last summer. “I looked at going to N.C. State, but there is no nursing program there,” she explains. For King, a first generation college-bound student, pursuing a career in nursing has been her dream since early childhood. “It’s what I’ve always wanted to do.”

Planning for college is a complex process, and the stakes are increasingly high. A recent report by the U.S. Census Bureau found that, over their careers, a person with a bachelor’s degree on average earns $1 million more than someone with only a high school diploma. At the same time, it is taking longer for most to obtain what used to be referred to as a “four-year” degree. At N.C. State, for example, just one in four incoming freshmen will graduate four years later, with many taking as long as six years to earn their degree.

“Students seem to have a disconnect between what they think college will be like and what it actually is like,” explains Mike Wallace, coordinator of student organization services at N.C. State.  He says that in surveys of arriving freshmen, 75 percent believe they will complete their studies in four years.


College Begins in the Ninth Grade
It is reassuring to learn that, even in the rapidly changing world of higher education, one long-held belief remains true: academic preparation during high school is still key. “We encourage our kids who want to go to college to begin taking the right courses by the ninth grade,” says Mary McDuffie, superintendent of schools for Northampton County. That means talking advanced placement (AP) courses in all subject areas throughout high school. Students who wait until the tenth or eleventh grade to get serious about college need to hustle. “They can attend summer school or take web classes in order to get caught up if they find themselves out of sequence,” McDuffie advises.

College admissions officers echo that advice when they describe what they look for in a strong applicant. “Nationwide, the best indicator of student success is course selection in high school,” explains Craig Fulton, director of admissions at the University of North Carolina at Charlotte. “Those students are clearly advantaged in the admissions process and better prepared once they get here.” That means being willing to take honors or AP science and math courses, he says, along with a few years of foreign language, even if doing so means earning a relatively mediocre grade. “An occasional C in AP physics or calculus won’t hurt you one bit.”

True, not all high schools are able to offer a menu of advanced courses. “In that case, they should simply take the most challenging courses they can,” Fulton suggests. “We expect applicants to exhaust their high school curriculum.” For Heather King, that meant giving up chorus as one of her electives and taking more serious classes like human anatomy and sports medicine that will help her achieve her college goals. “I really regretted not being able to take chorus, but I realized I needed to take more vigorous courses,” says the soft-spoken teen.

Nor do admissions officers look with much favor on applicants who, after completing graduation requirements, coast through their senior year. “Some students think it may look good to concentrate on non-academic activities during their final year,” says Tom Canepa, associate vice chancellor for enrollment management at Western Carolina University. He says that’s not smart. “We’re looking for students who’ve undergone a strong four-year curricula, not one that is three or three and a half years.”

Taking a challenging high school course load is especially good advice for students who plan to apply to highly selective private institutions. “We look closely at the rigor of the applicant’s high school curriculum,” says Nancy Cable, vice president and dean of admissions and financial aid at Davidson College. In fact, Cable explains that her admissions personnel typically “re-calculate” high school transcripts using a measure that emphasizes the meatier courses while ignoring less challenging ones. 

Grade point averages also remain a much looked-at measure of a student’s readiness for college, Cable says. Davidson, where 3,386 applicants competed for 470 freshman class “seats” this year, like many colleges, looks for indicators of strong writing skills, placing significant weight on applicants’ performance on the essay portion of the admissions package. “We need good writers from day one,” she says. “That’s something our faculty demands.” Not that every Davidson applicant needs to be the next Patricia Cornwell (in fact, a Davidson graduate). “We do expect them to write clear, grammatically correct prose.”

Students hoping to attend Davidson also should exhibit a level of  “maturity, integrity, character and passion” in their applications, Cable says. The college looks for a broad cross-section of students with various interests and talents. “We also need students who are into service.” She says most of those qualities can be detected in the applicant’s response to essay questions that typically address issues of ethics, honesty and community.

As the essay questions rise in importance in college admissions, performance on standardized tests is declining. “SAT scores are not a reliable predictor of students’ success at Davidson,” Cable says flatly. In fact, some of the nation’s most elite schools are no longer accepting standardized test scores, she says, a far cry from the days when students took and re-took SATs in hopes of improving their scores. Instead of taking the SAT a second or third time, Cable says students should use that time to sharpen skills in other areas.


Focus on a Handful of Schools
Once they’re on the college track academically, it’s time for teenagers to make a short list of the colleges and universities they might want to attend. But how are they supposed to pick a handful of appealing campuses from the universe of higher education options that includes 16 public universities, 36 private institutions and 58 community colleges — in North Carolina alone? The process begins by evaluating the student’s tastes and learning style. Experts say teenagers who have a strong sense of the career they want to pursue and those who have particular personal interests should focus on larger universities where a broad array of curricular and social options are available. Big campuses also are better for students who are comfortable taking classes in large lectures halls. Teenagers who don’t really know what they want to study should consider smaller campuses where a close interaction with faculty should help them sort out their interests. While smaller campuses often offer fewer social options, for many students that translates into fewer distractions from the classroom.

Students should know which few colleges they plan to apply for by the end of their junior year, according to Steven Brooks, executive director of the North Carolina State Education Assistance Authority (SEAA), a Research Triangle Park organization that offer advice and planning tools for higher education. In deciding which schools make the list, “students should look first at what a college can offer them,” Brooks says. Several decision support tools for college-bound students are available from a new web site that SEAA helps support, www.cfnc.org. Other sites he recommends include Hobson’s (
www.studyseries.com), Peterson’s Guide (www.petersons.com) and the College Board (www.collegeboard.com).

But for many students there’s no substitute for the high school guidance counselor’s office, which remains the ideal place to start, according to Western Carolina’s Canepa. “These are professionals who can offer a wealth of resources to students and parents,” he says.

In helping his son Jake hone his college plans, Butch Gunnels did his best to offer advice on the advantages and disadvantages of various options. But in the end it was a keen interest in computers that led Jake, a spring graduate of Raleigh’s Broughton High, to apply to N.C. State. “Because he’s currently undecided about a major, he also liked N.C. State’s First Year College,” says the elder Gunnels, who is president of the North Carolina Soft Drink Association. The program has been hailed in the national media as an innovative mechanism helping freshmen adjust to life on a campus with 29,000 students.

Once students settle on a short list of colleges they’re interest in, it’s time to take a campus road trip. Canepa encourages students and parents to visit Western Carolina several times before applying. “You wouldn’t buy a car based on photographs you’ve seen on the web,” he says. While visiting campuses, Canepa says, students should talk to faculty and kids on campus, look at residence halls and take the time to get a feel for the campus culture. “There’s a time commitment involved, but this is a large investment in the future.” Campus visits also give students an opportunity to make an impression on admissions office personnel, which may influence their final decision. “It’s important that the college sees you and knows how interested you are,” Davidson’s Cable says.

If a student has taken all the right courses, done all the right research and visited several campuses, there’s a good chance he or she achieve the best outcome — being accepted by their first-choice college. But what happens if they’re turned down? “Many of the students we reject end up here later as transfer students,” UNCC’s Fulton explains. But there are right and wrong ways to go about that, he says. “If UNCC is a student’s top choice, but they don’t get in, and they decide to enroll at their second choice, say it’s Appalachian, for two years with a eye toward transferring into UNCC, I’d predict that student will likely not do very well at Appalachian.” Instead, they should consider enrolling at their local community college and then applying for a transfer. Fulton says community colleges are the ideal place for “late bloomers” who may not have planned well enough in high school, but want to pursue a bachelor’s degree. Assuming they perform well at the community college, they will be very credible transfer applicants. “The most recent past behavior is the best predictor or student success,” Fulton says.


Don’t Be Deterred by Price
Even the best prepared students wince at the cost of attending most four-year schools. But higher education experts insist that lofty tuition figures should not be a deterrent to attending the college of one’s choice. Tuition alone at Davidson College, for example, currently nears $25,000. “Parents should not allow price to narrow their student’s aspirations,” says Davidson’s Cable. She points out that pricier schools typically offer more extensive aid programs. “It’s very possible that a student can wind up paying more to attend a less expensive college,” she says.

Like most other things associated with college, starting early is the key to affording tuition. Cable says parents preferably should begin saving during the student’s seventh or eighth grade year and certainly no later than sophomore year. “Parents should also consult a financial advisor to make sure they minimize the tax consequences of their savings,” she says. In addition, there are any number of government loan programs and private grants available to help with college costs — if you know where to look. Bookstores such as Barnes & Noble and Borders have shelves lined with publications detailing the “how-to” of financing a college education. Later on, it’s helpful to get to know the financial aid officers at the institutions where their son or daughter is applying.

WCU’s Canepa sorts financial aid options into four categories: grants, scholarships, loans and part-time employment. Competition for academic scholarships is keen, he says, a consequence of both greater demand and constrained scholarship funds that may be related to the sluggish economy. “Still, a good student in North Carolina should be able to find a niche,” he says.

However, the competition for grants and scholarships is so keen that UNCC’s Fulton suggests that parents should not base their financial planning on the assumption that their child will be eligible for needs-based aid. “If it turns out they do qualify for assistance or a scholarship, that’s great,” he says.

SEAA’s Brooks says that new savings vehicles, such as “529” education savings programs, should not be overlooked. “Parents, grandparents or any interested person can invest in these accounts,” he says. Contributions may be made up to a level of $11,000 per year without being subject to the federal gift tax, and earnings on the money accrue tax-free, he says. Guidelines and details about investment options can be found on the agency’s web site (www.cfnc.org).

While the Internet has become an invaluable tool in planning for the financial side of education, it is no panacea. Davidson’s Cable cautions families to avoid Internet scams that purport to sniff out obscure scholarships and grant dollars — for a fee, of course. “Parents can be confident that financial aid counselors are aware of everything that’s available,” she says.

Nor should the prospect of borrowing to pay for a college education be a barrier.  “It’s perfectly reasonable to borrow from the future in order to invest in the future,” according to Fulton at UNCC, where undergraduate tuition and fees for in-state residents approach $3,000.

He believes some parents suffer from tuition sticker shock because they’ve never stopped to consider what they pay into their children’s elementary and secondary education. “Parents don’t see the direct costs of K-12, though they’re paying for it.” Given the growing premium paid to college graduates in the job market, he views the obsession over tuition levels an example of false economy.

 “A lot of times, parents don’t consider the option of part-time employment,” WCU’s Canepa adds. Research at Western Carolina shows that students who work 10 to 20 hours per week, on- or off-campus, perform better academically and have greater persistence rates. “Perhaps they appreciate their education more since their working for it,” he says.

Even if a student has been accepted by the college of their choice and lined up the money for tuition, hopefully by the middle of their senior year, that doesn’t mean they can glide toward graduation. For many, the challenge is just beginning. Now is the time to help them understand the increased level of academic rigor they will face at a time when they will have the newfound freedom that comes with living away from home for the first time. That’s a combination that trips up many otherwise well-prepared students.

“Many arriving freshmen have never learned how to manage their time,” N.C. State’s Wallace says. That can lead to frustration and stress, among other problems. Wallace recommends students should attend a time management workshop before coming to college. “A lot of students do that after the get here, but we’d like to see them complete that before they arrive.”

Wallace, who works closely with new arrivals and their parents at N.C. State’s two-day orientation, says there are other skill areas that students could improve in order to save themselves from potential headaches later on. “If they’ve got the opportunity, they should think about improving their reading speed and comprehension and note-taking abilities and develop a good study system.” Nor should students be embarrassed about asking for tutoring. “In high school, seeking outside help likely meant you weren’t doing well in a certain class,” he explains. “In college, successful students may be doing well because they’ve sought tutoring.”

In addition to campus resources such as tutoring and writing centers, most colleges offer training to students who may need to sharpen their computer skills. At the University of North Carolina at Chapel Hill, which requires arriving freshmen to own a laptop computer, the menu of computer skills development and help desk support are explained in depth at orientation.

“Most freshmen are familiar with the basics of word processing and spreadsheets,” says Elaine Tola, a computing consultant who works with UNC’s orientation program, known as CTOPs. “What they likely don’t know is how to connect their computer to a campus network or issues like virus protection, information security and copyright laws.”

Participating in student orientation is another predictor of student success. “It’s critical for students to make a connection with the college,” says UNCC’s Fulton. That typically means living or working on campus, joining a club or two, and getting involved in a structured program or one kind or other. “They need to invest something of themselves in their college experience,” he advises, “and the sooner the better.”

That shouldn’t be a problem for Landon Carroll, who’s counting the days before he departs the comfort of his family’s Asheville home for his new life at N.C. State. “I’ve wanted to go there since I was about five.”

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